I've always been a big fan of juice, but I've tried to cut back over the past few years just due to the amount of sugar. When I saw this unfiltered cider though, I had to get some. The first year I lived in NYC, in 2009, I was sick all winter and one of my favorite things to drink while I felt like crap was unfiltered apple juice. For some reason, a lot of people I've mentioned this to turn up their noses at the "unfiltered" bit, but I would actually argue that unfiltered juice (or in this case, cider) is way better than filtered. Why? Because I've found that with apple juice, there's a tendency to have juice that's a bit on the syrup-y side. You might not notice this if you've never had unfiltered juice before, but I definitely noticed after I started drinking unfiltered. The unfiltered juice, by comparison, has a much smoother, almost silky kind of texture. I've also read that unfiltered can be healthier, as the extra filtering for regular juice removes some of the nutrients. But this isn't a health blog, so I'm more concerned with taste here, and unfiltered just has a better taste and texture.